Privacy policy

Privacy Policy

Last Updated: 6 July 2026

1. Introduction

This Privacy Policy explains how Elite Optical Distribution Limited, trading as HIKMICRO UK ("we", "our", or "us"), collects, uses, stores and protects your personal information when you visit or make a purchase from hikmicro.co.uk.

We are committed to protecting your privacy and handling your personal information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable privacy legislation.

By using our website, you acknowledge that your personal information will be processed as described in this Privacy Policy.

2. Who We Are

Elite Optical Distribution Limited
Trading As: HIKMICRO UK

Registered Office:
Unit 5–7 The Alpha Centre
Osprey Road
Exeter
Devon
EX2 7JG
United Kingdom

Company Registration Number: 11178856

VAT Registration Number: GB287818054

Email: support@hikmicro.co.uk

Telephone: +44 (0)1803 658 369

3. Information We Collect

Depending on how you interact with our website, we may collect the following information.

Information You Provide

This may include:

• Name
• Billing address
• Delivery address
• Telephone number
• Email address
• Order history
• Payment details (processed securely by our payment providers)
• Product registration information
• Warranty enquiries
• Customer service correspondence

Information Collected Automatically

When you browse our website, certain information may be collected automatically, including:

• IP address
• Browser type
• Device information
• Operating system
• Website usage information
• Pages visited
• Time spent on pages
• Referral websites
• Cookie data

4. How We Use Your Information

We use your information to:

• Process and fulfil orders
• Deliver products
• Manage your account
• Process payments
• Provide customer support
• Register warranties where applicable
• Respond to enquiries
• Prevent fraud
• Improve our website
• Analyse website performance
• Comply with legal obligations
• Send marketing communications where you have given consent

5. Lawful Basis for Processing

We process personal information under one or more of the following lawful bases:

• Performance of a contract
• Compliance with legal obligations
• Legitimate business interests
• Your consent (where required)

Where consent is relied upon, you may withdraw it at any time.

6. Payment Information

Payments made through our website are processed securely by trusted third-party payment providers.

We do not store or have access to your full payment card details.

Payment providers process your information in accordance with their own privacy policies and applicable payment security standards.

7. Shopify

Our online store is hosted on Shopify.

Shopify provides the ecommerce platform that allows us to sell products and services online.

When you place an order, some personal information is securely processed by Shopify in accordance with Shopify's Privacy Policy and security procedures.

8. Marketing Communications

If you choose to receive marketing communications, we may send information regarding:

• New product launches
• Promotions
• Product updates
• Events
• Company news

You may unsubscribe at any time by:

• Clicking the unsubscribe link within our emails
• Contacting us directly

We do not send unsolicited marketing communications.

9. Cookies

Our website uses cookies and similar technologies to:

• Enable essential website functionality
• Improve user experience
• Remember preferences
• Analyse website performance
• Measure marketing effectiveness

You can manage cookie preferences through your browser settings or our cookie consent banner.

10. Sharing Your Information

We may share your information with trusted service providers where necessary, including:

• Shopify
• Payment providers
• Courier companies
• IT service providers
• Website hosting providers
• Marketing service providers
• Warranty service providers
• Professional advisers where required

We only share information necessary for them to perform their services.

We never sell your personal information.

11. International Transfers

Some service providers may process personal information outside the United Kingdom.

Where this occurs, we ensure appropriate safeguards are in place to protect your information, including the use of recognised international transfer mechanisms where required by law.

12. Data Retention

We retain personal information only for as long as necessary to:

• Fulfil orders
• Provide warranty support
• Meet legal obligations
• Resolve disputes
• Maintain business records

When information is no longer required, it is securely deleted or anonymised.

13. Security

We take reasonable technical and organisational measures to protect your information against:

• Unauthorised access
• Loss
• Misuse
• Disclosure
• Alteration
• Destruction

Although no internet transmission is completely secure, we continually review our security procedures.

14. Your Rights

Depending on your circumstances, you have the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion of your information
• Restrict processing
• Object to certain processing activities
• Request data portability
• Withdraw consent where applicable
• Lodge a complaint with the Information Commissioner's Office (ICO)

To exercise any of these rights, please contact us using the details below.

15. Children's Privacy

Our website is not intended for individuals under the age of 18.

We do not knowingly collect personal information from children.

16. Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for their privacy practices and encourage you to review their individual privacy policies before providing personal information.

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• Changes in legislation
• Business operations
• Website functionality
• New services

The latest version will always be available on our website.

18. Contact Us

If you have any questions regarding this Privacy Policy or how we process your personal information, please contact:

HIKMICRO UK
Elite Optical Distribution Limited

Email: support@hikmicro.co.uk

Telephone: +44 (0)1803 658 369

Address:

Unit 5–7 The Alpha Centre
Osprey Road
Exeter
Devon
EX2 7JG
United Kingdom

If you remain dissatisfied, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent authority for data protection.